Cranberry Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
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Cranberry,Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,경영경제,레포트
Cranberry Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
Download : Cranberry Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx( 56 )
Cranberry Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
순서
Cranberry Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 , Cranberry Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례경영경제레포트 , Cranberry Case 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례
_SLIDE_1_
Cranberry Case
_SLIDE_2_
Table of Contents
1. Problem Recognition
2. Short-term suggestions
3. Long-term suggestion
4. Lessons
_SLIDE_3_Problem Recognition
Problem 1: Color Grading System
No. 2B
No. 3
_SLIDE_4_
Short-term Suggestion 1
$225
The cost of educating the chief berry receiver
$10,000
The cost of installing
a light meter system
Alternative 1: Educate the chief berry receiver
_SLIDE_5_
Short-term Suggestion 1
Alternative 2: Downgrade half of the No.3 berries
The original 50-cent premium: $225,000
Changed premium: $112,500
Saving: $112,500
_SLIDE_6_
Problem Recognition
Problem 2: Drying Capacity
Destoning
1500 bbls
Drying
600 bbls
Dechaffing
1500 bbls
_SLIDE_7_
Short-term Suggestion 2
Alternativ…(skip)
75 bbls each
46 trucks
197 trucks
다.
